Latest project story

The Green Estate

Helping The Green Estate to flourish under a united brand.

Author Written by Catherine

The Green Estate needed the right creative partner to help them turn a 20 year legacy of urban regeneration and community investment into a brand ready to face the future. Cafeteria helped all strands of the organisation to find a call to action that they could rally behind and that would speak to their audiences: Let’s grow where we live.

When we handed over the finished brand to The Green Estate in late 2021, we could say with pride that we had collectively created a brand that would embed itself with staff, visitors, and communities alike. The strategy we put in place enabled them to speak confidently about the work they do, the positive impact they make, and how we can all play a part in “creating better places to live with nature at their heart”.

The strategy provides a framework to channel The Green Estate’s ‘Future Nature’ story.

The visual identity provides the range needed to communicate the different areas of the organisation.

 

The first area to benefit from the new brand was the Discovery Centre, a space we refurbished in collaboration with the Visitor Experience Team. The centre re-opened in March 2022 as an Urban Nature Lab, a place for people to learn more about what The Green Estate do, and get involved at every level.

After many years, The Green Estate team felt like they had found the right words and the right visual that had previously eluded them. This only happened because they rose to the challenge brilliantly and Cafeteria responded with painstaking care and craft to deliver a strategy and identity that could work in any and all of their applications.

You could say that the brand mirrors its subject of an urban landscape — diverse, layered, adaptable and able to thrive, given a chance. 

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