Weston Park Cancer Charity rebrand
We’re incredibly proud to see the launch of our new brand for Weston Park Cancer Charity. With more people than ever facing cancer, the new brand aims to reflect the urgency of the message and capture the energy and ambition of the charity.
A clear and defined set of messages will, for the first time, help the charity to communicate the extent of their role in providing support, enabling research, enhancing treatment and caring in every sense for everyone affected by cancer. Campaigns will be led by the headline “When cancer changes everything, so can we” and underpinned by the strap line, “Together at every step”.
The identity is designed to connect with as broad an audience as possible. With a creative spectrum that ranges from inspiring people to get involved and raise money to providing all the necessary information to deal with cancer. We built on recognisable elements of the previous identity, emphasising the Weston Park name with a distinct and expressive WP monogram and reasserting the organisation’s use of purple as a brand colour with a richer and broader palette