Brand identity for an iconic forest, home to ancient oaks and legendary characters. We captured the spirit of the forest and the ideals of its new guardians, the RSPB, to deliver a brand that will take root and grow, defining the place and inspiring visitors for years to come.

What was involved:

  • Brand strategy
  • Visual identity
  • Web design
  • Wayfinding
  • Interior

The essence of the brand “Where Legends Grow”, captures the magic of Robin Hood, the majesty of the forest’s oaks and presents the forest as a place to discover, explore and leave with new memories and tales to tell.

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The logo reflects the shapes of both an arrowhead and fletching, and also the canopy and roots of a tree. The broader identity is comprised of a distinct custom font, vibrant colour palette and suite of expressive patterns.

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A fully responsive website was created to inspire visitors and provide all the necessary information for them to plan their visit.

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The legend of Robin Hood runs throughout the visitor centre experience, including the welcome area, an interactive nature display and cafe space.

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The signage system is clear, functional and welcoming, enabling visitors to confidently explore the visitor centre, forest and surrounding area.

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From the start of our work with Cafeteria at Sherwood, the time, effort and energy that they have put into the project has been second to none. It is great to work with a team that are constantly looking to go the extra mile in order that the project not only achieves its outcomes but exceeds them wherever possible. The expertise that Cafeteria demonstrated throughout the project has given me the confidence that our continued work together will achieve amazing results.
Ross Frazer
Sherwood Forest VC & NNR Project Manager

Behind the project

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